Parade Magazine is about more than Walter Scott's Personality Parade. It's also about publishing interviews with pivotal world figures about their hope for peace....after they get assassinated. The cover of yesterday's issue was an interview with Benazir Bhutto. It's by Gail Sheehy. And as it turns out, it's her last interview. All of those things? Huge. Except....the whole thing was written and went to press before the Dec. 27 shooting.
So Parade is running this juicy interview and the only thing bitter old ex-journalists like me are thinking is: You couldn't have changed the headline on the cover? Or added a preface? You realize you had a great scoop and you've now overshadowed that by looking like complete boneheads.
I guess there are two possible explanations. One, the story went to press and because there was an archaic system or something, they couldn't change anything once it shipped (which in my opinion is totally inexcusable in the digital age, but whatevs.) Or two, the issue was already printed and ready to go before Dec. 27 (likely, since they were probably getting the jump on xmas.) Doing another print run over the holidays would have been pricey and complicated.
Is it worth the money to correct the cover and not appear to be totally not paying attention? Or better to just explain it on the Web, as Parade did immediately after the assassination? Who knows. All I know is that it's journalism. The one thing you're supposed to be is timely and factual. If that's not worth the effort, then hmmm.
I guess it's a good thing no one reads print media.
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