The new Bloomingdale's is open! I feel so complete. I actually stumbled on the grand opening yesterday as I wandered aimlessly downtown to find a fancy dress for the many fancy things I must do this fall. I just waltzed right in the only open door, which happened to be in an alley behind about ten delivery trucks belching exhaust onto those of us crafty enough to find the entrance.
My verdict yesterday? Fan-fucking-tabulous. I have been waiting for this moment all of my adult life. Literally! A store less cheesy than Macy's, less frumpy than Nordstrom, and less godawful expensive than Saks or Neiman's. It's not Barneys, but it'll do. There are shoes that I would wear, intersecting with shoes that I can actually afford! Amazing. I spent a few hours poking around as one of the only customers, with a whole staff of hyper-solicitous salesfolks fawning over me. Not bad. I even found a dress I liked, that I decided to come back and get the next day when I had time to try it on.
Bad, bad idea. If you were anywhere near 5th and Mission yesterday, you know exactly what I mean. Where there was no one yesterday, there was a giant line of Bloomie's-lovin' consumers snaking all the way down Mission Street and back into the alley where I sneaked in yesterday. There were security guards posted everywhere and they were not letting anyone in who didn't have some kind of card and who didn't park their ass in that line for a few hours. Apparently people had been there since 6am. What the f---?
UPDATE: Here is a picture from today's Chron.
Once again, I say, ARE YOU PEOPLE FREAKIN' NUTS? The store--it's not going anywhere! They will still have zillions of pairs of black boots next week!
I walked up to the salesdude guarding the Jessie Street door and asked precisely that. He said, they were offering some kind of special promotion where people who opened Bloomingdale's charges yesterday and brought some kind of special card got in "by invitation only." You would not fucking believe this line. It was "by invitation only" the way McDonald's is "by invitation only." I think all of Walnut Creek and most of Milpitas were waiting to get inside. I mean, it's a nice store, but come ON.
Of course, I determined immediately that I was not going to wait in no stinkin' line. I went up to the door guard/sales manager and told him that I had a kid to pick up from school and a busy life and my ass was not going to be spending the next two hours in line so I could walk out with a few perfume samples. I would either be let in to spend my many dollars of cold hard cash on a dress that I had been lovingly sold yesterday, or I would walk up the street to buy another dress, never, ever to return to Bloomingdale's.
Apparently no one (except me) wants to be a dick on the first day. To the guy's credit, he let me in only if I PROMISED to go straight up to the Fancy Dress Section and buy only the dress and nothing else. Well, the joke's on him, I tried on lipstick too! But I did get out in time to pick up Gianni.
So two thumbs up for the new Bloomie's, one for nice stuff and the other for customer service!
1 comment:
Can't wait to spend my NOT hard earned cash when we come to visit. By the way, it's going to be a girl. I may buy the gift at Bloomies. Hopefully, the line will be shorter in March.
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